PRESTO
A series of transit posters to introduce the PRESTO card.
This series of transit posters simultaneously introduced the PRESTO card and highlighted how damn easy it is to use.
Easier than waving hello?
Bananas.
TEAM
Art Director: Jonathon Ciordas
Copywriter: Karen King
Illustration: Gianmarco Magnani
CLIENT
METROLINX
WHAT I DID
Copywriting, concept development
WHAT WE MADE
Print (Transit posters)
INDUSTRY
Public transportation