CANADA LEARNING CODE
Technical literacy has become more and more important, but not everyone realizes it yet.
Canada Learning Code (previously Ladies Learning Code) started with an ambitious goal: to deliver 10 million ‘tech education experiences’ to Canadians. And they needed an engaging explainer video that would inspire and educate, and even more importantly, serve as a rally cry.
“Code isn’t just words and numbers on a screen. It’s anything you can imagine — if you know how to create it”
MELISSA SARIFFODEEN, CLC Co-Founder & CEO
TEAM
Agency: Colour
Copywriter: Karen King
Art direction/Illustration: Angie Carlucci
Producer/Lead Animator: Jason Agar
Animation: Garus Booth, Zack Tatham
Sound: Aaron Gaistman
CLIENT
Canada Learning Code
WHAT I DID
Copywriting, scriptwriting, concepting
WHAT WE MADE
Explainer video
INDUSTRY
Tech