HANKOOK TIRES
Listen to the sweet, sweet sounds of deals on tires.
An assortment of Hankook Tire :30s radio spots for various Spring and Winter rebate campaigns. These spots were part of larger yearly tactical campaigns that included display, billboards, print, social, and SEM.
Ok, casting and directing ‘evil’ voices is a really good time.
This round, the winter campaign had to include shuttling kids to hockey.
Please don’t touch my car, sir.
Agency: Colour
CW: Karen King
CLIENT
Hankook Tires
WHAT I DID
Copywriting, concept, direction
WHAT WE MADE
Radio, OOH, banners, social ads, SEM
INDUSTRY
Automotive