SCOUTS CANADA

We’ve all earned our pandemic badges. It’s time to get back to Scouts.

This pandemic’s been a weird time. By now everyone has scrolled the entire internet, explored every nook of the backyard, and eaten a lot of bread. We’ve all earned a lot of new ‘skill’ badges, whether we wanted to or not.

When it came to letting people know that registration was open for a COVID-safe, outdoor-only Scouting year, we tapped into this shared experience and created pandemic-inspired badges — a natural fit for the OG of skill badges.

So, congrats on your house potato badge. You worked hard on it.
But it’s time to get back to Scouts!

TEAM

Agency: Church + State

CW: Karen King

AD: Victoria Sturgess

CD: Ron Tite

Badge illustrations: Katie Benn

Editing: Airfoil Media

CLIENT
Scouts Canada

WHAT I DID
Copywriting, concept development

WHAT WE MADE
Illustrated & real badges, preroll series, display, social ads, social posts, landing page, emails, SEM

INDUSTRY
Non-profit

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