SCOUTS CANADA
We’ve all earned our pandemic badges. It’s time to get back to Scouts.
This pandemic’s been a weird time. By now everyone has scrolled the entire internet, explored every nook of the backyard, and eaten a lot of bread. We’ve all earned a lot of new ‘skill’ badges, whether we wanted to or not.
When it came to letting people know that registration was open for a COVID-safe, outdoor-only Scouting year, we tapped into this shared experience and created pandemic-inspired badges — a natural fit for the OG of skill badges.
So, congrats on your house potato badge. You worked hard on it.
But it’s time to get back to Scouts!










TEAM
Agency: Church + State
CW: Karen King
AD: Victoria Sturgess
CD: Ron Tite
Badge illustrations: Katie Benn
Editing: Airfoil Media
CLIENT
Scouts Canada
WHAT I DID
Copywriting, concept development
WHAT WE MADE
Illustrated & real badges, preroll series, display, social ads, social posts, landing page, emails, SEM
INDUSTRY
Non-profit