METROLINX
Metrolinx has improvements to benefit every transit personality.
With Metrolinx making huge transit updates across the GTA, we needed to let people know how all the construction now would benefit them later.
And because Metrolinx offers all forms of transit, from buses to subways to LRTs to the UPExpress, we weren’t just talking to one type of commuter.
Different commuters want different things, so we created a video series to show how Metrolinx has improvements to benefit every transit personality.
Meet Mr. Predictable,
Mr. Spontaneous,
and Ms. Snooze.
You might remember them
from your last commute.
TEAM
Agency: Bensimon Byrne
CW: Karen King
AD: Iva Prkacin
ACDs: Chris Harrison, Hayes Steinberg
CD: Joseph Bonnici
Producer: Christine Pacheco
Director/Editor: Julian Peter
Colour: Alter Ego
CLIENT
METROLINX
WHAT I DID
Campaign development, scriptwriting
WHAT WE MADE
Campaign development, scriptwriting
INDUSTRY
Public transportation