METROLINX

Metrolinx has improvements to benefit every transit personality.

With Metrolinx making huge transit updates across the GTA, we needed to let people know how all the construction now would benefit them later.

And because Metrolinx offers all forms of transit, from buses to subways to LRTs to the UPExpress, we weren’t just talking to one type of commuter.

Different commuters want different things, so we created a video series to show how Metrolinx has improvements to benefit every transit personality.

Meet Mr. Predictable,
Mr. Spontaneous,
and Ms. Snooze. 

You might remember them
from your last commute.

TEAM

Agency: Bensimon Byrne

CW: Karen King

AD: Iva Prkacin

ACDs: Chris Harrison, Hayes Steinberg

CD: Joseph Bonnici

Producer: Christine Pacheco

Director/Editor: Julian Peter

Colour: Alter Ego

CLIENT
METROLINX

WHAT I DID
Campaign development, scriptwriting

WHAT WE MADE
Campaign development, scriptwriting

INDUSTRY
Public transportation


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