Argus is a Bermudian insurance company that prides itself on truly caring about the wellbeing of its customers and community.

Their tagline (and ethos) is, ‘our interest is you’. So we doubled down on that idea for this campaign. We wanted to let people know that when you’re with Argus, you’re not just another client. You’re an individual with your own needs and plans, and Argus provides the high-touch service and valuable programs you need. To match your needs, specifically.

“Even when two people seem the same, they may have very different insurance needs.”