TUMS CANADA SOCIAL
Everyone knows what TUMS does; we used social to tell them how it works: fast.
It's not fast fashion, darling. It's Versa-cheese.
A quick lesson on food groups.
Heartburn relief travels fast.
Fight burns fast.
Warm sheets will have you asleep in no time.
OPPORTUNITY
TUMS and bad food are 2 (deep-fried) peas in a pod. People already knew what TUMS did. So where do you take the conversation next? Well, when heartburn hits, seconds count. So we focused on fast.
IDEA
There’s fast. And there’s TUMSfast. In order to tie TUMS to fast we created a new unit of measurement: TUMSfast.
TUMSfast content was spun out into different types of posts on their social channels. There were food puns. The best kind of bad jokes. It was weird, fun, and effective.
AND
GSK saw an up-tick in sale that corresponded to the work, and the client liked it so much we extended it into preroll, interactive digital banners, and in-store POS.
30-second wings recipe.
Fast food.
Bun-dle up, temperatures are dropping fast.
May the fork be with you. And the TUMS.
Fastest way to their heart, no dought.
Quick reminder: breakfast in bread is always a winner.
Next time you plow through cheese mountain, TUMS' got you.
Instant win: instant heartburn. Fight it fast with TUMS.
If you pull a fast one... about going to the gym... is that basically exercise?
With TUMS, heartburn is a good deal: gone fast.
Fastest way to get ripped? Curls.
And suddenly, it's time to show some skin.
Happy Sink-o de Mayo.
Break-fast.
Just a quick trim.
A series of prerolls challenged
people to think TUMSfast.
Interactive display ads let you play with
your food — and smash it with TUMS.
Agency: Colour
CW: Karen King
AD: Angie Carlucci
Producer: Jason Agar
Video/animation Jennie Ziemianin, Zak Tatham
CLIENT
GSK (TUMS CANADA)
WHAT I DID
Copywriting, concept development
WHAT WE MADE
Social, preroll, display, POS
INDUSTRY
Food
