READY. SET. WORK.
Youth have the ambition they need to get a job; what they lack are resources.
Ready.Set.Work is an employment program run by the Ontario Government that helps youth build skills, start a business, or find a job.
We needed to create a campaign that spoke to youth. We also wanted to make it clear that the popular stereotype about youth being lazy is wrong. Youth have ambition; what they lack are resources.
“Hire Jim” :30s
“Manager’s Office” :30s
:15s cut-downs
“Hire Jim” :15s
“Manager’s Office” :15s
Listed in Creativity Online's 'Top 20': 20 of the most viewed work on the site each day
Creativity Online: Manager's Office
Creativity Online: Hire Jim
TEAM
Agency: Bensimon Byrne
CW: Karen King
AD: Jonathon Ciordas & Debbie Chan
CD: Joseph Bonnici
Director: Jeff Lowe
Editing: PosterBoy Edit
Audio: Pirate
Transfer & Post: Alter Ego
CLIENT
Government of Ontario
WHAT I DID
Copywriting, concept development
WHAT WE MADE
Campaign development, named program, TV, preroll, display, social ads, SEM
INDUSTRY
Employment, Government of Ontario