After Farmers, a Nova Scotian dairy brand dating back to 1921, was acquired by Agropur people questioned whether they would continue to support local Nova Scotia farms. Pair that with a product recall the year before, and customers had lost faith in the brand. Not only did we need to rebuild sales; we needed to rebuild trust.

To assure the public that Farmers still invests in Nova Scotia and cares about product quality, we created a campaign that featured real local farmers telling their story.

“My parents raised each one of us 6 kids to follow your dreams. For me to be a farmer is fulfilling a dream”

— Reg, Farmers Dairy farmer